Role
UX/UI Design, User Research, IA
Timeline
Jan - Feb 2023
UX/UI Tools
Figma · Adobe Photoshop · UsabilityHub · User Testing · Optimal Workshop · Zoom · Slack · Hand-Drawn Sketching
Overview
The Challange
To create a language-learning app based on market research and identifying users’ pain points as part of the CareerFoundry course
The Process
The first step was to identify the problem, which I followed by user interviews and analysis of the information to target user goals and needs. I then used this information to create user flows, which built the foundation for the first stage of wireframing and prototyping.
The Goal
A language-learning app that supports bi-lingual learners in an engaging, productive, and contextual way and supports users for professional and social needs.
Design Thinking Approach
I used the design thinking approach as a tool to develop a deep understanding of the users' goals and needs.
Competitive Analysis
I used SWOT analysis to examine my opponents' mindsets and build a solid UX strategy, allowing me to evaluate internal and external factors that affect my competitors and learn my playground.
Variety of languages, no simultaneous learning
Competitive, social features
Abundant incentives at every step
Everyday use, lacks grammar efficiency
Minimalistic statistics
Contextual learning via storytelling, reading, music
Limited free subscription; paywall for full content
Multiple languages, no simultaneous Learning
Personalized content based on preferences
User Research
I set out to generate an understanding of potential users based on their behaviours and needs while learning a new language.
Research Goals
Define language learners' essential features
Identify users' vocabulary learning challenges
Optimize online learning efficiency
4 Participants
7 Questions
15-20 Minutes
User Persona
I collected the information I gathered from my research and synthesised User Personas to highlight my potential users' needs and goals and keep them at the forefront of defining the problem and possible solutions.
User Stories
Crafting User Stories based on my User Personas was my guideline in the process of developing solutions that are relevant to my users and keeping them at the centre of my design process.
"As a frequent traveller, I want to learn the basic vocabulary of the destinations I am visiting. Sometimes, the timeframe is short, and I want to access more than one language at a time."
"Learning two languages simultaneously while comparing my progress and strengthening my skills in both languages is valuable for my professional future."
"Visualisation, context, and mini-games most efficient when practising a new language."
Understanding The Problem
After creating user personas, I used the gathered information to write user stories that clearly articulated their needs. Then, I condensed this information into a brief problem statement, along with a proposed solution that frames my design process.
Defining The Problem
Bilingual language learners require a structured, multisensory approach for deeper vocabulary understanding and language usage.
Hypothetical Solution
Creating a language learning app that uses contextual information for simultaneous language learning will increase engagement and retention of new vocabulary for Jörn.
User Flows & Lo-Fi Wireframing
Using context while learning new vocabulary enriches the learning experience and provides a more profound understanding of the language usage. It also promotes better communication skills and cultural awareness. I hear my user's need for learning with context and integrate it while building user flows.
Learning Vocabulary Through Context
Usability Testing
I sought to validate my design assumptions and hypotheses using real users. I aimed to identify usability issues and potential pain points during the design phase. To my surprise, I discovered that my design decisions could have been better. I had confidently approached the task, but the experience taught me an important lesson about the significance of human-centred design. Direct interaction with users brings their needs to the forefront and helps me to focus on them.
3 Participants
4 Tasks
15-20 Minutes
Revision & Implementing Changes
My analysis indicated that to optimise the app's usability, engagement, and overall user satisfaction, it is necessary to streamline navigation, simplify categories for better comprehensibility, and improve readability.
From low to high fidelity: Learning Vocabulary Through Context
Design Language
Final Version
Retrospective
I have researched the various motivations behind language learning and how it serves as a tool for users' personal growth, cultural exploration, and career advancement. By analysing the competition, I gained valuable insights into my work landscape. Based on this information, I have developed an app with a structured, multisensory approach to language learning. However, during the first usability test, significant issues with user-friendliness were identified, along with some of my flawed assumptions. That process has taught me the importance of human-centred design principles, which involve continuously refining the app based on direct feedback from users. I aimed to create a more effective and enjoyable bilingual language learning experience by embracing these principles and incorporating user insights.
Future Implementations
Perform additional rounds of usability testing and integrate any necessary modifications based on user feedback.
Expand the design scope to include more pathways within the application, thereby increasing its usability and appeal.
Enhance the functionality of each language card by introducing supplementary features, such as flashcards and quizzes.
Incorporate educational elements to facilitate language acquisition, including grammar and vocabulary lessons, cultural notes, and real-life examples.
Implement incentive mechanisms and reminder functionalities to encourage user engagement and motivation, such as rewards, badges, and notifications.